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Greater conversions: When an internet site has a higher CTR, it is probably going to entice more skilled leads. It's because consumers who click an internet site usually tend to be interested in its products or companies, growing the probability of a conversion.
CTR is the percentage of users who click on a search engine consequence after conducting a search query. Such as, if a hundred individuals search for a selected key phrase and 10 people click on a web site that appears in the search results for that search term, the web site's CTR for that key phrase would be ten%.
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